Why you should trust in the UAE as your home

UAE Nation Brand shares emotive and inspirational video amid a time of uncertainty

Why you should trust in the UAE as your home

Can people trust a country? The UAE is answering that with a resounding yes, thanks to an inspirational and emotive new video for its citizens and residents from UAE Nation Brand.

In this time of uncertainty around the globe in light of the coronavirus, the UAE is showing that you can trust in its actions “to nurture and nourish, to grow, to raise a family and to flourish”.

The core message of trust and family runs throughout the new video, highlighting that with the measures the UAE has put in place to curb the spread of Covid-19, the country can look beyond the pandemic and ahead to a stronger future.



The UAE’s 10-million strong population is made up of Emiratis and expats, the latter of whom are considered such if they have been in the UAE for at least six months.

There are 192 different nationalities in the UAE, and this new video emphasises that the UAE has its residents’ and citizens’ best interests at heart and that it “forgets nationalities, these are all its people”.

The message adds that trust is “not just being there during the best days, but during the darkest” and promises to “always look after and [make you] feel part of the family”.

People from around the world choose to live in the UAE for many reasons, from its sunny winters and attractive lifestyle to, above all, a safe living environment. And recently the UAE has showed strength in its decision-making in a bid to curb the spread of coronavirus among people who call the country home. People have followed the directives as they can trust in the UAE.

Why not share the video for your friends and family to enjoy? #InUAEweTrust @nationbranduae

Be the first to get all the latest Abu Dhabi news, reviews and deals into your inbox by signing up to our free newsletter, click here to sign up.

More from News

Eid Al-Adha paid holiday for employees from July 30 to August 2

Flexible working space to open in August

Newsletters

Follow us