First stores announced for Abu Dhabi’s Reem Mall

Eleven brands sign up for Dhs4.4 billion project

The Knowledge

The first stores set for Dhs4.4 billion development Reem Mall have been announced.

Azadea Group has signed a deal to bring 11 brands, including Virgin Megastore, Massimo Dutti, Bershka and Paul to the mall.

Shane Eldstrom, chief executive officer of Al Farwaniya Property Developments (which is behind the project), said: “Our mission is to provide shoppers and visitors with a world-class retail experience and this significant new agreement with Azadea Group brings us closer to achieving this ambition.

“Azadea Group is a highly respected premier lifestyle retail company and they share our passion and commitment of the highest quality standards in customer care. We are very pleased to be enhancing Abu Dhabi’s retail landscape by working alongside them.”

Reem Mall, on Reem Island, is set have around 450 stores, including 85 food and beverage outlets, as well as a range of family-focused entertainment areas such as Snow Park Abu Dhabi.

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