Etihad Airways is to trial a new hand baggage-only initiative on two key Middle East routes from tomorrow – offering savings for passengers travelling light on a flight.
The Deal Fare, which is available on flights from the capital to Bahrain and Kuwait, will allow travellers to purchase lower fares in Economy Class if no checked baggage is required.
The Abu Dhabi airline will include a complimentary carry-on baggage allowance of 7kg during the eligible flights.
Fliers can book the cheaper tickets until December 18 on flights taking to the air until March 31 of next year.
Mohammad Al Bulooki, Etihad Airways executive vice president, says the scheme has been rolled out as a result of strong consumer demand from business travellers and those jetting off on weekend getaways or day trips who do not require checked luggage.
Al Bulooki explained: “As well as a great proposition for customers, this trial is an effective tool for gauging customer reaction in the real world and testing the product’s viability for wider implementation,” he said.
The test is one of many the airline plans to conduct over the next few months in order to increase customer choice and diversify its revenue options.
The Deal Fare follows the success of new offers such as extra legroom seats and neighbour-free seats.
Al Bulooki said there is a growing appetite for tailor-made flights, providing customers with the experience and service they desire.
He added: “While our core customer proposition remains centred on offering industry-leading service and hospitality, this trial is designed to provide an option for those who are looking for cheaper fares when travelling light.”