As a world first for the worldwide automotive brand, BMW Middle East has launched its very own Esports gaming tournament, and anyone across the GCC can get involved.
BMW’s Battle of the Gamers is the brand’s local initiative to bring Esports in the Middle East to the next level, offering an online-only tournament with a total prize pool of $50,000 (around Dhs183,600) across multiple games.
Not only does the concept include tournaments for Fortnite, Dota 2, Rocket League, Brawlhalla, FIFA and more, but also in-game coaching programmes and monthly podcasts.
Tournaments will be held for three days a week over a three-month period, which started back on May 14 with Dota 2. Selected games will be streamed live, and will include live commentaries.
As for the in-game coaching programme titled The BMW Esports Academy, it welcomes casual players and pros for online classes around gaming topics, including getting insights from coaches, pro gamers and game analysts.
For pro gamers, they can expect preparation and training for tournaments, live chats, Q&A sessions and even club scouting. As for casual players looking to up their game, expect technical coaching, tips, tricks and training sessions, the chance to join 1v1 challenges and playing with a pro coach.
“Despite the Middle East being the world's fastest growing gaming market, Esports is still very much in a development stage,” said sales and marketing director of BMW Group Middle East Lars Nielsen.
“BMW Middle East intends to take the regional gaming ecosystem to the next level. We want to put emphasis on one of the world’s strongest gaming markets, encouraging both professional and casual participation and ultimately bring joy to consumers. We can see the true power of Esports within the region and believe that this project will be a huge success.”
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