International Day of Happiness is upon us, with the simple purpose of turning everyone’s frowns upside down.
The globe will celebrate the joyous event on Tuesday March 20 and Abu Dhabi is certainly getting in the spirit.
WHAT IS THE INTERNATIONAL DAY OF HAPPINESS?
Since it started in 2013, the global event has been all about shifting people’s attitudes.
In partnership with the non-profit movement Action for Happiness, the United Nations has recognised the importance of increasing human happiness and wellbeing, not just growing the economy.
WHAT DOES IT MEAN FOR ABU DHABI?
The United Arab Emirates was recently named the happiest country in the Arab world and 20th worldwide in this year's World Happiness Report.
In honour of International Day of Happiness, many Abu Dhabi citizens will have seen their mobile network provider change to 'Happy UAE' in the past week.
That's because providers Du and Etisalat have rebranded themselves temporarily to join in the fun.
And a string of supermarkets are slashing the prices on groceries by up to 50 per cent for a whole month to make people happy.
Hashim Al-Nuaimi, director of the consumer protection department, revealed that between March 20 and April 20, the cost of around 7,500 items will be reduced.
It mainly targets daily essentials such as bread, rice and sugar.
If that doesn't make us happy, we don't know what will.