Yas Viceroy hotel to undergo major rebrand
Iconic Abu Dhabi landmark to join luxury chain W Hotel
Abu Dhabi’s iconic Yas Viceroy hotel is to undergo a major rebrand and operate under the umbrella of luxury chain W Hotel.
Owners Aldar Properties have appointed Marriott International to operate the stunning venue, which overlooks the Formula One track on Yas Island, from July 1.
It will go through a refurbishment period, during which time it will still be open to guests, before embracing a new identity.
An upgrade to its lobby and pool facilities are high on the to-do list for hotel bosses as they bring it in line with the W Hotel brand.
Talal Al Dhiyebi, Chief Executive Officer of Aldar Properties, said: “Appointing Marriott International to manage the operations of our Yas Island hotel supports our strategy to employ the most reputable international operators and reflects our active approach to the management of our portfolio.
"Marriott International’s experience will ensure guests have a memorable stay at our world-class hotel while driving value for our Asset Management business.
“Our enviable portfolio of 11 hotels, including the recently acquired Westin Abu Dhabi Golf Resort & Spa and Eastern Mangroves Hotel & Spa by Anantara, positions us well to drive the activation of Yas Island and Saadiyat Island, and cater for the increasing number of tourists visiting Abu Dhabi.”
Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International said: “We are delighted to work with Aldar to introduce W Hotels on Yas Island, bringing a new dimension to the luxury and lifestyle hospitality offering on the iconic landmark.
“Marriott International and Aldar share a similar vision for this project and we look forward to infusing the energy and innovative mind-set of the brand into a vibrant destination such as Yas Island.
“This hotel marks our 13th property in Abu Dhabi and adds to our diverse brand portfolio in the capital, complementing the destination and the diverse traveller it attracts today.”
We can’t wait to see how it turns out.
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