Modesty is a virtue at a forward-thinking fashion show making its Abu Dhabi debut at Yas Mall.
Abu Dhabi’s biggest retail destination will hold its the first ever Modest Fashion Weekend, running from Thursday, December 7 until Saturday, December 9, held in partnership with ITP Media Group.
The three-day spectacular will celebrate the fast-growing modest-wear trend that is going down a storm with dedicated followers of fashion all over the world.
Modest-wear showcases clothing that is conservative without losing any style or elegance.
Models will be taking to the catwalk sporting classy and eye-catching attire from leading brands such as Debenhams, H&M, Marks & Spencer, House of Fraser and many more of the mall’s 370 outlets.
Fashion-conscious editors from ITP titles Grazia Middle East and Ahlan! Will be curating catwalk shows from Yas Mall designer brands to help celebrate clothing that covers without concealing true beauty.
A professional photo studio, style shop and beauty bar will also take pride of place at the mall to help visitors to look their best.
For those looking to update their style, seasoned stylists at Grazia’s Style Shop will be on-hand to arm them with a shopping list and details of which stores to visit. Once they have chosen their new looks, The Cosmopolitan Beauty Bar, decked with beauty experts, will help ladies look their best with make-overs, sophisticated hair-styling, and modest manicures.
Yas Mall has also joined forces with Ahlan! Arabic to offer a professional photo studio, complete with a talented photographer, so that each guest can become a front cover star, receiving the personalized copy of the magazine as a take-away gift. As a 360-degree wellbeing event, the Modest Fashion Weekend will feature the UAE’s first water-only bar, H20 Eau Lounge, stocked with a selection of complimentary water, in partnership with Women’s Health Middle East.
Shatha Al Romaithy, marketing manager of Yas Mall, said: “Although modest fashion has always been a key trend for this region, we are experiencing more and more women dressing conservatively to be noticed for their unique sense of style. Therefore, we have created the Modest Fashion Weekend to champion concealing clothing that focuses purely on the personality of the individual. With the support of our incredible retailers, the Modest Fashion Weekend will have all the tools to inspire and empower women to dress with glamour and edge, through its amazing array of catwalk shows, styling events, and pop-up shops.’’
Free. Thu Dec 7- Sat Dec 9. Yas Mall,Yas Island (800 927 6255).